Project Archive


Afroman & Lulu

Case Study

Viral Video

Grammy-nominated artist, Afroman and LCM owner, Lulu Cohen teamed up to produce ...

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"Because I Got High - Positive Remix"

Over 9 Million Views

Afroman & Lulu 'Because I Got High Positive Remive' - 9 Million Views!

Grammy-nominated artist, Afroman and LCM owner, Lulu Cohen teamed up to produce a new video for Afroman's hit song, "Because I Got High." The new video, "Because I Got High, Positive Remix" garnered over 10 million views on YouTube and became an internet sensation. Created and produced by Cohen, the video had extensive press coverage including: The Washington Post, Time, Rolling Stone and many more!

Media Coverage

Rolling Stone Magazine

Afroman Releases ‘Because I Got High’ Remake to Support Pot Legalization

Thirteen years after Afroman released his weed-themed novelty song “Because I Got High,” the rapper-singer has returned to remake his breakthrough single to support nationwide marijuana legalization efforts.

Where the original song found the rapper making a series of increasingly poor personal decisions because of weed, the “Because I Got High” Positive Remix above takes a more pragmatic approach, detailing the advantages of legalizing weed. “I had problems with glaucoma/But then I got high/Smelled the cannibis aroma/And I got high/Glaucoma getting better and I know why,” sings Afroman.

The Grammy-nominated artist goes on to extol the added revenue states like Colorado and Washington have realized since relaxing their respective marijuana laws. ...

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Washington Post

Afroman released a pro-legalization remix of 'Because I Got High'

Even stoners have to grow up sometime.

In the case of Afroman, the Grammy-nominated rapper whose claim to fame is the 2001 classic “Because I Got High,” growing up means rejuvenating his weed anthem.

Afroman has released a new music video for the remix of “Because I Got High” to extol the positive properties of marijuana and advocate for the legalization of weed. He’s working alongside Weedmaps, a dispensary locator app, and the National Organization for the Reform of Marijuana Laws (NORML). ...

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Cortex Dental

It's Time To Return To The Dentist!

Cortex Dental Implants are the latest innovative dental technology offering virtually drill-less techniques.

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Cortex Dental

About Cortex Dental Implants

Built by dentists for dentists, Cortex is a leading manufacturer of oral surgery products and digital dentistry systems. Delivering innovative, state-of-the-art solutions for dental implant teams; it is our mission to improve the standard of dental excellence, as well as the patient experience. For more information about Cortex USA contact infoUS@cortex-dental.com or 866-GO-CORTEX.

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  • LCM Campaign Hightlights:

  • LCM created strategic media opportunities for Cortex Dental Implants by initiating op-ed features at targeted publications, creating a space for Cortex dentists to talk about new technologies and procedures to further enlighten the public.
  • LCM wrote timely press releases and reached out across the board to ensure media placements for Cortex at dental, medical, lifestyle and more.
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CBD Startup

FIFA Star, Entrepreneurial

FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020 ...

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Rodney Wallace

CBD Startup

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FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020. His company, REWIND, offers edibles and tinctures that helped Rodney fight through his pain after an injury. A press darling, Rodney told his inspiring story to the media and gained massive exposure.

Rodney's Story in Forbes

FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020. His company, REWIND, offers edibles and tinctures that helped Rodney fight through his pain after an injury. A press darling, Rodney told his inspiring story to the media and gained massive exposure.


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Eddie Money

"Two Tickets to Paradise"

Eddie Money's Musical

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Eddie Money

"Two Tickets to Paradise" on Broadway

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Eddie Money visits with Fox 411 and talks about his musical "Two Tickets To Paradise". January 23 2015

  • LCM Campaign Hightlights:

  • Eddie Money's "Two Tickets To Paradise- The Musical" is currently in development
  • LCM set up all press around 2 dates in NY including TV and radio.
  • Worked on set with crew, director and Mr. Money in order to stay on schedule for performance dates.
  • Worked directly with all venues to coordinate carious aspects of the production.
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Jose Feliciano

Paying Tribute To the King

Grammy award winning musician Jose Feliciano honors Elvis ...

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Jose Feliciano

Case Study

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Aug. 16, 2012 - 3:15 - Grammy award winning musician Jose Feliciano honors Elvis on 35th anniversary of his passing

  • LCM Campaign Hightlights:

  • LCM created targeted media campaign around Mr. Feliciano's release, "The King". The CD was in tribute to Elvis Presley
  • Initiated and executed live performance and red carpet with Graceland in conjunction with celebration of the anniversary of Elvis' passing in Memphis.
  • Worked with Graceland's PR team to facilitate Mr/ Feliciano's live appearance.
  • Coordinated red carpet media interview and photo sessions
  • Set-up in person TV appearances in Nationally and in Memphis
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Kool G Rap

Album Release

LCM has been working with the legendary rapper, Kool G Rap since 2012. Working multiple albums with Kool G Rap ...

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Kool G Rap

Case Study

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LCM has been working with the legendary rapper, Kool G Rap since 2012. Working multiple albums with Kool G Rap, Lulu has garnered numerous features including: XXL, Vibe, The Source, BET, Vice and more. Usually working with his record label, Lulu continues to work with G Rap on all levels.