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Strategic Media Relations

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Editorial Coverage And Media Awareness

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Media Relations
Media Training
Marketing Communications
Corporate Communications
Crisis Management, Planning & Response
Issue Management
Speechwriting
Influencer Relationship Management
Media Monitoring
Event Planning & Management
Promotional Communications
Social Media & Digital Marketing

Recent Projects


Afroman & Lulu

Case Study

Viral Video

Grammy-nominated artist, Afroman and LCM owner, Lulu Cohen teamed up to produce ...

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"Because I Got High - Positive Remix"

Over 9 Million Views

Afroman & Lulu 'Because I Got High Positive Remive' - 9 Million Views!

Grammy-nominated artist, Afroman and LCM owner, Lulu Cohen teamed up to produce a new video for Afroman's hit song, "Because I Got High." The new video, "Because I Got High, Positive Remix" garnered over 10 million views on YouTube and became an internet sensation. Created and produced by Cohen, the video had extensive press coverage including: The Washington Post, Time, Rolling Stone and many more!

Media Coverage

Rolling Stone Magazine

Afroman Releases ‘Because I Got High’ Remake to Support Pot Legalization

Thirteen years after Afroman released his weed-themed novelty song “Because I Got High,” the rapper-singer has returned to remake his breakthrough single to support nationwide marijuana legalization efforts.

Where the original song found the rapper making a series of increasingly poor personal decisions because of weed, the “Because I Got High” Positive Remix above takes a more pragmatic approach, detailing the advantages of legalizing weed. “I had problems with glaucoma/But then I got high/Smelled the cannibis aroma/And I got high/Glaucoma getting better and I know why,” sings Afroman.

The Grammy-nominated artist goes on to extol the added revenue states like Colorado and Washington have realized since relaxing their respective marijuana laws. ...

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Washington Post

Afroman released a pro-legalization remix of 'Because I Got High'

Even stoners have to grow up sometime.

In the case of Afroman, the Grammy-nominated rapper whose claim to fame is the 2001 classic “Because I Got High,” growing up means rejuvenating his weed anthem.

Afroman has released a new music video for the remix of “Because I Got High” to extol the positive properties of marijuana and advocate for the legalization of weed. He’s working alongside Weedmaps, a dispensary locator app, and the National Organization for the Reform of Marijuana Laws (NORML). ...

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Cortex Dental

It's Time To Return To The Dentist!

Cortex Dental Implants are the latest innovative dental technology offering virtually drill-less techniques.

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Cortex Dental

About Cortex Dental Implants

Built by dentists for dentists, Cortex is a leading manufacturer of oral surgery products and digital dentistry systems. Delivering innovative, state-of-the-art solutions for dental implant teams; it is our mission to improve the standard of dental excellence, as well as the patient experience. For more information about Cortex USA contact infoUS@cortex-dental.com or 866-GO-CORTEX.

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  • LCM Campaign Hightlights:

  • LCM created strategic media opportunities for Cortex Dental Implants by initiating op-ed features at targeted publications, creating a space for Cortex dentists to talk about new technologies and procedures to further enlighten the public.
  • LCM wrote timely press releases and reached out across the board to ensure media placements for Cortex at dental, medical, lifestyle and more.
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CBD Startup

FIFA Star, Entrepreneurial

FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020 ...

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Rodney Wallace

CBD Startup

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FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020. His company, REWIND, offers edibles and tinctures that helped Rodney fight through his pain after an injury. A press darling, Rodney told his inspiring story to the media and gained massive exposure.

Rodney's Story in Forbes

FIFA soccer star Rodney Wallace launched his own line of CBD products in early 2020. His company, REWIND, offers edibles and tinctures that helped Rodney fight through his pain after an injury. A press darling, Rodney told his inspiring story to the media and gained massive exposure.


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Full Article

Testimonials


"Lulu Cohen is a master at PR and Branding... she'll take you to the next level with hard work and enthusiasm. Lulu has a real love for the game and it shows." - Kool G Rap, International Recording Artist
"Lulu is a great PR person and a class act. She knows how to get it done and always does so with a smile on her face. I've worked with Lulu for years and have put my trust in her. She's the real deal." - Multiple-Grammy Award Winner, Jose Feliciano​
"I've known Lulu Cohen for many years. We worked together at ABC-TV's news/entertainment program 20/20. She's a skilled and dedicated worker who can meet and set goals with finesse and precision. A creative out-of-the-box thinker, she would be an asset to any team." - Brad LaRosa, Emmy-nominated, Supervising Producer/Talent Producer, Barbara Walters
"Lulu's work ethic mimics mine… she's aggressive and passionate and gets the job done. I've recommended Lulu many times with proven success. I love working with her." - Jonathan Wolfson, Wolfson Entertainment- Manager Hall & Oates and Loverboy
"I worked side by side with Lulu for years. She is a determined publicist who grabs onto projects and doesn't" let go until the job is done and done right. She is the ultimate professional and has the credits to prove it." - Marleny Dominguez, Republic Records, VP Marketing
"I've been working with Lulu for more than 5 years and her professionalism and attention to detail are one of a kind. She's a hard worker and her expertise helped me on a daily basis. Lulu is creative and knows how to build campaigns. I would recommend her in a rock n roll second!" - Eddie Money
"Lulu Cohen is a master at PR and Branding... she'll take you to the next level with hard work and enthusiasm. Lulu has a real love for the game and it shows." Kool G Rap, International Recording Artist
"Lulu is a great PR person and a class act. She knows how to get it done and always does so with a smile on her face. I've worked with Lulu for years and have put my trust in her. She's the real deal." - Multiple-Grammy Award Winner, Jose Feliciano​

Past Clients


  • America's Got Talent
  • Black Violin
  • Carole King
  • Chuck D (Public Enemy)
  • Eddie Money
  • eOne Entertainment
  • Grassy Knoll
  • Hip Hop Weekly
  • Hollywood Undead
  • Hoboken International Film Festival
  • Jose Feliciano
  • Kool G Rap
  • Nickelback
  • Opeth
  • Play-It Productions
  • Pokemon
  • RZA
  • Slash (Guns N Roses)
  • Slipknot
  • Strawberry Shortcake
  • The Source Magazine
  • Wu-Tang Clan
  • WWE
  • Ying Yang Twins