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About Culture Nation, The Initiative

Culture Nation is a cannabis forward think tank in collaboration with media conglomerates, Benzinga, El Planteo and SOHH. CNM is dedicated to furthering the cannabis industry and related issues, based on racial justice and social equity. CNM addresses society as a whole, taking into account marginalized populations: BIPOC, immigrants, women, refugees, formerly incarcerated people and veterans who built cannabis culture and the industry. Cannabis culture is rooted in Hip-hop, reggae and music from around the globe. How can Hip-hop spark disruption? When music, entertainment and cannabis industries move in unison, it will be the blueprint for moral freedoms and rights for the disenfranchised.

Culture Nation features intimate roundtable discussions that bring leading cannabis experts, entrepreneurs, artists/entertainers and advocates to the space to engage in real time conversations that will inform and enact meaningful change. One world, dedicated to policy reform through leadership, advocacy and action.

About Culture Nation Media

CNM creates provocative media and marketing campaigns through strategic partnerships, nonprofit alliances and co-branded opportunities. Our vast portfolio of clients ensures awareness and cultural relevance to engage and drive ROI at its core.

Lulu Cohen is a cannabis influencer with over 25 years in marketing, business, consulting, media and business strategies in music/entertainment, lifestyle, fashion, hospitality, cannabis/CBD and events.


Lulu Cohen is a media, marketing, branding and event visionary with expertise in overall strategy, campaign development and original content creation. She launched her own company, Lulu Cohen Media and has been changing the parameters of PR and marketing since 2006. She began her career at ABC-TV's news/entertainment program 20/20 as a production assistant where she learned from Emmy-winning producers and talent how to get things done right and in a timely manner. Ms. Cohen has worked within all aspects of the business including: music and entertainment, lifestyle, hospitality, events, business, tech, cannabis culture, health and wellness and more.

Steeped in advocacy and nonprofit work, Lulu partnered with Weedmaps and NORML in 2014 and recreated and produced Afroman's Grammy-nominated song, "Because I Got High, Positive Remix." The new video helped raise awareness for cannabis legalization. To date, the video has accumulated over 10 million views on YouTube garnering massive media attention. The new video helped raise awareness for the vote and expanded the visibility of cannabis as a medicine; driving voters to the polls creating a mainstream space for medicinal and recreational legalization.

Lulu launched her own cannabis-specific company, Rogue Arena and has been working with cannabis/CBD companies and MSO’s since 2014. She handles all aspects of marketing from inception to packaging and production and white labeling to consulting and public relations. Her first official Rogue Arena client was Grammy-nominated artist Afroman who she continues to work with at present.